Yassaman Farmani is the founder and designer of YFarmani Jewelry. Yassaman's work is inspired by her personal struggles with self-love and her journey in spirituality, her culture background as an Iranian-American, and her exploration of the materials. She enjoys creating pieces that explore authenticity, mysticism, and nature. Many pieces are adorned by Persian calligraphy etchings of mystic Rumi poetry written by Moshir Safavi. Gems and precious stones and materials are used pointedly to explore and challenge conventional ideas of beauty.

Yassaman handcrafts all her pieces at her small studio in Santa Monica, California.