Wearable art for everyday. Bathed in love and poetry.

Our Story

Yassaman Farmani is the founder and designer of YFarmani Jewelry. Yassaman's work is inspired by her personal journey of finding self-love and spirituality, her cultural background as an Iranian-American, and her exploration of the materials. Many pieces are adorned by Persian calligraphy of mystic Rumi poetry written by her husband, Moshir Safavi. Pearls and precious stones are used pointedly to explore and challenge conventional ideas of beauty.

All materials are sourced carefully to align with Yassaman's passion for the environment

Yassaman handcrafts all her pieces at her studio in Santa Monica, California.